INSUS
INSUS team and sustainability vision - About Us

About INSUS

We're passionate experts from diverse backgrounds united by our commitment to sustainability and technological excellence.

Leadership Team

Meet the visionary leaders driving innovation and sustainability across our organization

Cristina - Research & Innovation Director

Cristina

Research & Innovation Director / "AI Queen"

Hi, I'm Cristina, Associate Partner at INSUS. I'm passionate about one thing: making artificial intelligence practical, profitable, and a true driver of transformation for modern industry.

  • •Over the past 15+ years, I've helped organisations like Oracle, HOLCIM, and Indeed bridge the gap between technology vision and day-to-day business results. From scaling AI initiatives across global teams to delivering production-ready solutions, my focus is always on measurable value and sustainable ROI not tech for tech's sake.
  • •What excites me most is working with leaders who are ready to move beyond buzzwords. At INSUS, I partner with clients to build AI and data strategies that fuel growth, unlock efficiency, and create lasting business advantage.

My values:

  • •Make complex things clear, actionable, and relatable.
  • •Prioritise outcomes and business value in every project.
  • •Coach and empower teams to become future-ready.

If you're curious about how AI can drive bottom-line results for your business, let's connect I'd love to help you build your next competitive edge.

Connect with Cristina
Juan - Global Commercial Director

Juan

Global Commercial Director / "Deal Architect"

I love turning industrial complexity into commercial clarity and lasting partnerships at INSUS.

  • •Experience spanning international business development, partnership strategy, project delivery, and scaling ventures across markets. I specialize in connecting the right people, framing the right problem, and building the trust that turns a first conversation into a long-term partnership. My approach blends commercial rigor with genuine curiosity, ensuring every engagement, proposal, and relationship compounds into lasting growth.

My values:

  • •Trust is earned in the details, and great deals are built on genuine alignment, not pressure.
  • •Commercial success isn't luck; it's discovered, structured, and delivered with intent.

Beyond work, my energy lives in movement and discovery; whether exploring new cultures, chasing the next idea, or spending time with the people who ground me.

At INSUS, I'm not just here to close deals, I'm here to listen, understand, and build partnerships that outlast the signature.

Connect with Juan
Eduardo - Development & Technology Director

Eduardo

Development & Technology Director / "The Automata"

With a diverse background evolving from the elaborated systems of mechatronics to the frameworks of solution architecture, I specialize in crafting digital solutions that just work. My mission is to deliver software products running stably and reliably on resilient infrastructure, leveraging AI and intelligent automation to unlock unparalleled efficiency.

  • •Having led automation initiatives in demanding environments such as ABB and the nuclear industry at ENUSA, I understand what it takes to transform complex operations into streamlined, time-saving processes enabling clients to focus their energy on what truly matters.

My values:

  • •Impactful technology is built on clarity, continuous innovation, and disciplined execution.
  • •It's not just about writing code; it's about engineering a future where businesses operate with effortless effectiveness.

Beyond the digital realm, my drive for strategic play and fluid motion finds its outlet on the basketball court, the football field, or cruising on a skateboard, always pushing for that perfect flow.

At INSUS, I'm ensuring every digital solution we deliver is stable, smart, and a true game-changer for our clients.

Connect with Eduardo

Our Leadership Philosophy

At INSUS, our leadership team drives innovation, intelligence, and impact. We combine deep industry expertise with next-generation technology to help businesses optimize performance, ensure compliance, and unlock new growth opportunities. While sustainability remains part of our DNA, our vision goes further, empowering organizations to transform with confidence, operate smarter, and lead their industries through digital excellence. Together, we're not just building solutions; we're shaping the future of intelligent, high-performing organizations.

Core Engineering Capabilities: The Pillars of Industrial AI

INSUS (Industrial Sustainable Solutions) is an AI engineering and digitalization partner that leverages a broad spectrum of specialized technical skills across four domains, prioritizing sustainability and industrial efficiency. We turn brittle models into reliable, industrial-grade systems.

Core Capability

AI & ML Model Engineering Expertise

We specialize in building and deploying advanced, learning-capable AI systems, focusing on operational performance and process optimization for energy-intensive sectors.

  • Generative AI & Autonomous Agentic Systems
  • Industrial/Process Modeling (Energy Optimization)
  • Natural Language Processing (RAG, Technical Copilots)
  • Machine Learning Models, Stable Diffusion Models, Computer Vision
Core Capability

Data Engineering & Industrial Integration

Data is the foundation. We prepare, manage, and transform complex industrial data, ensuring vendor-agnostic connectivity and generating high-quality features for robust model training.

  • Vendor-Agnostic Integration
  • Data Preparation Pipelines (Cleaning, Selection, Standardization)
  • Feature Management & Engineering (Defining transformation rules)
  • Data Augmentation for Enhanced Model Training
Core Capability

MLOps & Software Operations

Our "Engineering-first AI" approach ensures operational excellence. We focus on transforming ML challenges into well-engineered products using repeatable pipelines and robust deployment infrastructure.

  • MLOps/LLMOps CI/CD Automation & Rollback Safety
  • Deployment & Infrastructure (Edge Inference, OT Monitoring)
  • Workflow Orchestration & Automated ML Workflow Pipelines
  • Software Engineering (Design Patterns, Product-Grade Code)
Core Capability

Strategic Advisory & Compliance

Beyond technical execution, we guide your AI journey with strategic planning, compliance expertise, and deep domain knowledge necessary to drive adoption and mitigate regulatory risk.

  • AI Governance & EU AI Act Readiness / GDPR
  • AI Literacy, Training, and Group Mentoring Programs
  • Strategic Problem Solving & Translating Business to ML Objectives
  • Deep Domain Expertise (Cement, Steel, Mining, Chemicals)

Our engineering-first approach, anchored by the 6-Week Pilot-to-Value Sprint, ensures we deliver measurable operational and commercial performance with minimal risk.

Our Mission

Our mission is to empower businesses to optimize performance, unlock growth, and transform into high-performing organizations through next-generation technology.

Our Vision

A world where energy-intensive industries operate at peak efficiency through intelligent automation and AI-driven innovation. We envision a future where industrial performance, operational excellence, and sustainable practices go hand in hand.